Lexus ES 300 Goes for a Swim

A rescue attempt to save a Lexus ES300 that was on the verge of sinking into a lake in Russia had the opposite effect when the tow straps holding the car snapped off leading the Japanese model into the water. The Lexus sedan was parked too close to the water and the driver couldn’t get out.

Watch a TV commercial for the Lexus CT 200h hybrid hatch by firm Saatchi & Saatchi. A little boy sits in the back seat while his mother asks him the sounds various modes of transport make. It’s very cute, especially if you have children. You can check out both these ads right here and then leave a comment in the section below if you wish.

The LFA’s presence in the photo shoot with Dutch supermodel Rianne Ten Haken.

Now, if you’re still with us and haven’t used the zoom function for a closer inspection of Miss Ten Haken, in the hands of Rhys Millen, the Japanese firm’s 552-HP, V10 supercar ran -in Lexus’ own words- “multiple high-speed donuts around the model to create the imagery for the sizzling four-page spread.”

Here are great Tv ads today. This tv ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”

Lexus unveiled a new promo video campaign for its upcoming 2011 CT 200h five-door hatchback.

Here’s how Lexus marketing VP Dave Nordstrom spins it: “With ‘Dark Ride’ we are creating a unique virtual test drive opportunity so consumers can experience this hybrid, that is like no other, months before it is available at dealerships in early 2011. In it, consumers play a co-starring role as the fun-to-drive Lexus CT 200h is put through its paces. By guiding the driver and the CT through a series of adventures, customers will be exposed to ‘The Darker Side of Green,’ which is completely different than the way hybrids are usually portrayed.”

Look at the new promotional video of the $375,000 limited production (500 bolids only!) Lexus supercar that was introduced at the Tokyo Motor Show today. The rear-wheel drive Lexus LFA hot car is equipped with an all-new 4.8-liter V10 engine with 553 horsepowers. That’s good enough for a zero to 62mph in 3.7 seconds and a top speed of 202mph. The Lexus LFA V10 will arrive to showrooms in late 2010.

Look at the Lexus LF-A in the ADAC Rundstrecken Trophy Endurance, held on a 15.1-mile course that combines the Nordschliefe with the adjoining grand prix circuit. The LF-A placed 77th overall after completing 23 laps during the four-hour race, with its fastest lap coming in at 9:06.

The race-prepared Lexus LF-A–first spotted during manufacturer testing at the ‘Ring on April 17th–made its official competition debut on Saturday in the ADAC Rundstrecken Trophy Endurance series in Germany. The race was run on a combination of the Nurburgring Nordschleife, along with a sprint portion of the famous Grand Prix circuit, with each lap covering 15.18 miles (24.433 km). Saturday’s race was one of seven four-hour races this year, with a six-hour race and a 24-hour race rounding out the series. In its inaugural four-hour race, the LFA covered 23 laps, grabbing 77th place and a fastest lap of 9:06. While that lap may sound slow compared to the Nissan GT-R’s best ‘Ring time of 7:29, one must take into account the longer laps with the addition of the Grand Prix sprint, and fighting race traffic (which consisted of several racing classes similar to an ALMS series). The LF-A drove in group SP8. The drivers that piloted the LF-A are listed as Nakaya, Akihiko, llda, Akira, Kinoshita, and Takauki.