News
$230 Million for Australian Lexus Dealer Network
Australian Lexus has announced plans to grow its Australian dealer network by more than 50 per cent by 2012. To do so, the luxury carmaker’s Australian dealers will commit $230 million AUD towards new and existing dealer facilities and sites over the next four years.
“Lexus locally is in growth mode,” said Lexus Australia chief executive […]
Lexus exec details future model’s line
Lexus is planning a host of new models to help keep the momentum going. First up is the replacement for the RX crossover, but after this comes a host of new ‘F’ performance models including a production version of the LF-A supercar concept as well as a new entry-level model.
Lexus will expand its F range […]
Lexus brand isn’t flying in Toyota’s home market
In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it’s not advisable to rebadge existing models and crank up the price. It doesn’t seem to matter how good […]