VIDEO: 2011 Lexus CT 200h

Posted by admin
May 18, 2010

Lexus unveiled a new promo video campaign for its upcoming 2011 CT 200h five-door hatchback.

Here’s how Lexus marketing VP Dave Nordstrom spins it: “With ‘Dark Ride’ we are creating a unique virtual test drive opportunity so consumers can experience this hybrid, that is like no other, months before it is available at dealerships in early 2011. In it, consumers play a co-starring role as the fun-to-drive Lexus CT 200h is put through its paces. By guiding the driver and the CT through a series of adventures, customers will be exposed to ‘The Darker Side of Green,’ which is completely different than the way hybrids are usually portrayed.”

CT, Videos

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