Archive for March, 2008
Lexus brand isn’t flying in Toyota’s home market
In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it’s not advisable to rebadge existing models and crank up the price. It doesn’t seem to matter how good [...]
